An in-house cannabis campaign study.
Exploring consistency at the product level.
ZOAP was developed as an internal study to explore how cannabis strain packaging and campaign visuals can stay cohesive without relying on a full brand system or commercial launch. The goal was to test how far a single product concept could be pushed across multiple surfaces while maintaining clarity, hierarchy, and recognizability. The result is a controlled campaign framework that treats consistency as a design constraint rather than a limitation.
Designed as a study, built like a system.
This in-house project demonstrates how cannabis product visuals can be designed with repeatability in mind, even without a formal release or client brief. By focusing on structure first, the study provides a blueprint for future strain campaigns, internal concepts, or client work where clarity across surfaces matters more than novelty.
