Bold flavor. Clear communication.
Strengthening consistency across every SKU.
Las Frescas was expanding quickly, but the old packaging lacked cohesion and clear differentiation between SKUs. We rebuilt the entire line, developing a structured visual system inspired by Latin street-drink culture—combining strong flavor cues with dependable production engineering. From layout and hierarchy to substrate choice and 3D renders, the new system provides clarity, consistency, and room to scale.
A unified identity built for growth.
We managed the entire production pipeline—custom die-lines, color calibration, white-ink layers, and material testing—to ensure clean alignment and reliable output. Vendor handoffs and sealing requirements were optimized for efficiency, while 3D assets supported marketing and retail rollouts. Within the first month, Las Frescas became one of Headspace Alchemy’s most recognizable releases, demonstrating how structured design improves visibility and supports growth.
