Wholesale Catalog Design & Development
High Lonesome
From constant spec calls to a wholesale catalog that runs itself.
Four months. Zero manual updates. Buyers serve themselves.
Core SKUs kept in sync automatically, zero manual entry
Months live with zero manual catalog updates
The problem
Wholesale buyers couldn't check specs or availability without calling in and waiting for a reply. Every catalog change meant someone updating the data by hand. That back-and-forth cost both sides time and slowed down how fast accounts could place an order.
The approach
We built the catalog around its real complexity: 19 core SKUs with variant logic. Then we connected it to their existing inventory system, so specs, options, and availability update on their own. Buyers get a self-serve catalog instead of a phone line, and the team never has to touch the backend to keep it accurate.
The results
Four months live, zero manual updates. Buyers get accurate specs and availability on their own schedule instead of waiting on a callback, and the team hasn't touched the backend once. The back-and-forth is gone, and so is the time it used to eat.
Role
- Platform Direction & Design
- Wholesale Catalog Development
- Inventory-Synced Variant System
Deliverables
- Wholesale catalog platform design & development
- Dynamic variant logic across 19 core SKUs
- Real-time inventory sync (zero manual updates)
- Self-serve specs & availability for commercial buyers
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