Lifted Lemonade

Role

• Brand Direction & Asset Design
• Web Design & Development
• DTC Ecommerce (Shopify)
• Organic Retail Growth (FL, TX, NM)

Deliverables

• Brand guidelines & brand direction
• Packaging & launch asset design
• Website design & development
• DTC ecommerce rebuild for conversion
• Organic retail growth: FL, TX, NM (187 locations)

The problem

Lifted Lemonade was stepping onto a crowded cannabis beverage shelf without the system to back it up. There was no cohesive packaging or launch asset library, and the DTC storefront wasn't built to actually convert. Distribution existed on paper, but nothing was actively growing it.

The approach

Spectra built out the full brand system, guidelines, packaging, and every launch asset, then took the site from scratch through design and development. When the first version of the store hit a ceiling on what it could actually do at checkout, Spectra rebuilt the entire DTC operation on a more flexible foundation, engineered for real conversion. Retail growth wasn't left to chance either. Outreach was run store by store across Florida, Texas, and New Mexico.

The results

The rebuilt storefront turned DTC from a channel that didn't functionally exist into one that converts. Organic retail outreach alone has placed Lifted Lemonade in 187 locations across three states, with paid acquisition now in development as the next lever. The work has also been recognized industry-wide: SIP Awards Double Gold for OG Lemonade, Gold for Strawberry Lemonade, and Silver for Package Design.