Lifted Lemonade

The problem

Lifted Lemonade was stepping onto a crowded cannabis beverage shelf without a system behind it. There was no consistent packaging or launch asset library, and the online store wasn't built to sell. Distribution existed on paper, but nobody was actively growing it.

The approach

We built the full brand system: guidelines, packaging, and every launch asset. Then we designed and built the site from scratch. When the first version of the store hit a ceiling at checkout, we rebuilt the whole DTC setup on a more flexible foundation, built to convert. We didn't leave retail to chance either, and ran outreach store by store across Florida, Texas, and New Mexico. We still manage the site today, reading the analytics and adjusting it to keep conversion climbing.

The results

The rebuilt store turned DTC from a channel that barely existed into one that sells. Organic retail outreach alone has put Lifted Lemonade in 187 locations across three states in under nine months, and paid acquisition is next. The industry noticed too: Double Gold for OG Lemonade, Gold for Strawberry Lemonade, and Silver for Package Design at the 2026 SIP Awards.