Retail Packaging Design
Las Frescas Disposables
The product was strong. The packaging wasn't.
Role
- Packaging Design
- Retail Shelf Strategy
Deliverables
- Packaging system redesign
- Retail-ready SKU variants
- Shelf-impact strategy
The problem
The product itself was strong, but the packaging wasn't pulling its weight on shelf, underselling the brand next to more visually confident competitors.
The approach
Spectra rebuilt the packaging system around shelf impact first: hierarchy, color, and material choices engineered to win the half-second decision window at retail, then extended it across every SKU in the lineup.
The results
The packaging now competes directly on shelf instead of working against the product behind it, giving Las Frescas a presentation as strong as what's inside the box.
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