NMKC Refresh

NMKC

Packaging Design

Challenge

NMKC needed to replace their previous packaging — a black mylar bag with UV gloss flower-of-life geometry that was cracking and peeling. It didn’t hold up to handling, and it wasn’t doing the product justice on the shelf. The goal was to keep the spiritual vibe of the flower-of-life motif but make it bolder, cleaner, and more durable.

Opportunities

We had just finished a run using holographic substrate for another client and saw a perfect opportunity to apply the same method here. Instead of relying on fragile surface effects like spot UV, we engineered the design to work directly with the holographic film, using a white ink underlay to control visibility and contrast without sacrificing the light-reactive punch.

Creative Concept

The flower-of-life pattern sits front and center, built entirely in vector to ensure clean geometry and sharp registration. No textures, or gimmicks — just an NMKC gradient, white ink, and holographic substrate doing all the heavy lifting. It’s designed to grab attention and reflect light in all the right ways.

Execution

We handled the full prepress pipeline: dialing in white ink layers, controlling knockout zones, setting up print sequencing, and working closely with the manufacturer to make sure everything landed properly. The same design was applied to two bag formats — the 1oz version being a flat bag instead of gusseted — with zero need for layout changes.

Obstacles

Balancing dense geometry over holographic substrate is a tightrope act. Too much detail and it becomes noise. Too little and it loses identity. We had to finesse line weights, spacing, and underlayer coverage to keep the flower-of-life readable at every angle, especially over a red base where contrast can shift fast under light.

Outcome

The final bags solved the durability issue and delivered a sharp, shelf-popping presence. Clean geometry, locked-in ink layers, and no cracking or peeling. A visual upgrade that not only met expectations but set the tone for future packaging under the NMKC name.